Paid Search That Pays for Itself.
Google Ads and PPC campaigns built around cost per lead and return on ad spend, not clicks and impressions.
Every pound of ad spend accountable to a result
Google Ads can be the fastest way to put your business in front of ready-to-buy customers, or the fastest way to burn a budget. The difference is structure, tracking and relentless optimisation.
We build campaigns from the ground up with tight keyword themes, compelling ad copy, dedicated landing pages and conversion tracking that records real enquiries and sales. Then we optimise weekly, cutting wasted spend and scaling what works, so your cost per acquisition keeps falling.
- optimisation of search terms and bids
- Weekly
- and cost per lead as the primary KPIs
- ROAS
- hidden fees. You own your account and data
- 0%
Ideal for
- Businesses that need leads quickly while SEO builds
- E-commerce brands scaling Shopping and Performance Max
- Service businesses with a clear value per lead
- Accounts with rising costs and falling conversion rates
What Our Google Ads & PPC Service Covers
Specialist expertise delivered by one accountable team, with clear reporting at every stage.
Search campaigns
High-intent keyword campaigns structured for relevance, quality score and lower cost per click.
Performance Max & Shopping
Product feeds and asset groups optimised to scale e-commerce revenue profitably.
Conversion tracking
GA4, Google Tag Manager, call tracking and offline conversion imports set up properly.
Landing page optimisation
Dedicated, fast landing pages with clear offers that convert more of your paid traffic.
Remarketing
Bring back visitors who didn’t convert with display, YouTube and search remarketing.
Weekly optimisation
Search term reviews, negative keywords, bid strategy tuning and ad testing every week.
How We Deliver
A clear, collaborative process with no surprises, from kick-off to measurable results.
- 01
Audit & research
We analyse your account, competitors, margins and keywords to find the profitable opportunities.
- 02
Build & track
Campaigns, ads, audiences and conversion tracking built to best practice before a penny is spent.
- 03
Launch & learn
Controlled launch with close monitoring of search terms, costs and early conversions.
- 04
Optimise & scale
Budget moves to the best performers while we test new ads, audiences and landing pages.
See It in Action
Multi-Store Headless Commerce Platform
A legacy catalogue re-platformed onto a high-speed headless storefront with automated, multi-region Google Ads orchestration.
Solar Installer Lead Generation Programme
A full-funnel lead generation engine combining paid social, Google Ads, landing pages and agent qualification calls.
Not sure what's holding your website back?
Get a free audit of your SEO, speed, mobile experience and conversions, delivered within two working days.
Common Questions
Everything you need to know about our google ads & ppc service.
Still have questions? Call 07878 756103 or email info@signature24hrs.com.
How much should I spend on Google Ads?
It depends on your market and goals. Many local businesses start at £1,000–£3,000 per month in ad spend. We will recommend a budget based on keyword costs and your target cost per lead.
Will I own my Google Ads account?
Yes. The account, data and all assets remain yours. We work inside your account with manager access.
How soon will I see results?
Ads can generate enquiries from day one. The first 4–6 weeks are a learning period where we refine targeting to bring costs down.
Do you manage Microsoft Ads and Meta Ads as well?
Yes. We manage Microsoft Advertising and, through our social team, Meta, LinkedIn and TikTok ads.
Related Services
B2B & B2C Lead Generation
Full-funnel systems that generate, qualify and route high-intent enquiries straight into your sales pipeline.
Search Engine Optimisation
Increase organic visibility, rankings and qualified traffic with technical, content-led SEO built around commercial keywords.
Website Design & Development
Fast, modern, conversion-focused websites built for Core Web Vitals, search visibility and easy management.
Ready to Get Started?
Tell us about your goals and we’ll put together a clear, no-obligation google ads & ppc plan with transparent pricing.
Get Your Free Consultation
Speak directly with our London team. We provide scope reviews, technical assessments and transparent cost estimates, with no obligation.
Support Operations
Contact centre and support services run 24/7, 365 days a year.
Signature Marketing & Tech Ltd is registered in England & Wales under Company No. 17439568.