The challenge
Where They Started
A solar and battery installer was buying shared leads from comparison sites. Leads were expensive, often sold to several competitors and many homeowners were not eligible.
Their small sales team spent most of its time chasing people who never answered.
Our approach
What We Did
- 01
Multi-channel campaigns
Meta and Google Ads targeting homeowners in their service area with a clear savings offer.
- 02
Qualification funnel
A savings calculator landing page capturing roof type, bill size and ownership.
- 03
Agent qualification calls
Every lead called within minutes to confirm eligibility and book a home survey.
- 04
CRM & nurture
Automated follow-up for homeowners not yet ready to proceed.
“We stopped buying shared leads completely. Every enquiry is ours, it’s been called within minutes and our surveyors only visit homes that are genuinely suitable.”