The challenge
Where They Started
A fast-growing home and lifestyle brand selling in the UK and Ireland had outgrown its heavily customised store. Pages took over six seconds to load on mobile, stock updates were manual and the checkout regularly failed during promotions.
Paid search campaigns were running with broad targeting and no feed optimisation, pushing cost per acquisition steadily upwards.
Our approach
What We Did
- 01
Headless storefront
A Next.js storefront on Shopify Plus, delivering sub-two-second page loads and a fully custom, on-brand experience.
- 02
Inventory & 3PL integration
Real-time stock and order sync between the store, warehouse and marketplaces.
- 03
Feed & Shopping overhaul
Optimised product feeds, restructured Performance Max campaigns and separate regional budgets.
- 04
Conversion rate optimisation
Simplified checkout, express payments and product page testing.
“Their team built our e-commerce platform and rebuilt our entire Google Ads strategy. Our CPA dropped by over 20% while conversions hit record highs.”