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Signature Marketing & Tech Ltd
Case Study · Healthcare & Telehealth

Patient Intake & Triage Engine

A custom online booking and intake portal paired with a 24/7 patient contact desk handling over 15,000 enquiries every month.

patient enquiries handled per month
15,000+
missed call rate, down from 19%
< 2%
reduction in appointment no-shows
-38%
of bookings now made online
64%
The challenge

Where They Started

A growing private healthcare group with six clinics was taking bookings through a mix of phone calls, emails and an outdated web form. Reception teams were overwhelmed, callers waited in long queues and nearly one in five calls went unanswered at peak times.

Patient information was re-typed from forms into the practice management system, creating delays and errors, and there was no reminder process, leading to a costly no-show rate.

Our approach

What We Did

  1. 01

    Online booking & intake portal

    A secure, mobile-first booking portal with treatment-specific intake questionnaires, integrated directly with the group’s practice management system.

  2. 02

    24/7 patient contact desk

    A dedicated team trained on every clinic, treatment and policy, handling bookings, rescheduling and general enquiries around the clock, with clear escalation for clinical questions.

  3. 03

    Automated reminders

    SMS and email confirmations and reminders with one-tap rescheduling to reduce no-shows.

  4. 04

    Local SEO per clinic

    Optimised Google Business Profiles and treatment pages for every location.

“Our reception teams finally have time for the patients in front of them. Calls are answered, bookings flow straight into our system and no-shows have dropped dramatically.”
Operations Director · Private healthcare group, London
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