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Signature Marketing & Tech Ltd
Case Study · Home Services

Field-Service Dispatch Platform

Local SEO, 24/7 call answering and a job dispatch app that took a trades business from missed calls to a full diary.

booked jobs within six months
+71%
of calls answered, day and night
100%
map pack in 18 of 22 target towns
Top 3
average time to invoice
-9 days
The challenge

Where They Started

A regional plumbing and heating company with 14 engineers was missing calls every day while engineers were on jobs, and emergency calls at night went to voicemail.

Jobs were allocated by phone and WhatsApp, and paper job sheets meant invoicing was often delayed by weeks.

Our approach

What We Did

  1. 01

    Local SEO across 22 towns

    Location pages, Google Business Profile optimisation and review generation across their service area.

  2. 02

    24/7 inbound call handling

    Every call answered in their name, with emergency jobs dispatched to the on-call engineer immediately.

  3. 03

    Dispatch & engineer app

    A mobile app with job lists, navigation, photos, signatures and instant invoicing.

  4. 04

    CRM integration

    Calls, jobs and invoices linked in one system with automated customer updates.

“We used to lose jobs every day because nobody could pick up the phone. Now every call is answered, the diary is full and invoices go out the same day.”
Founder · Plumbing & heating company, West Midlands
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